Protocol
Developers

Build customer experiences on Protocol.

Use APIs, webhooks, events, objects, and custom applications to connect Protocol to the systems your service operation depends on.

JavaScript · Create ticket
Illustrative SDK shape
const ticket = await protocol.tickets.create({
  customer: "cus_123",
  subject: "Billing issue",
  priority: "high",
})

await protocol.workflows.run("billing-escalation", {
  ticket: ticket.id,
})

Conceptual example for product evaluation. Final SDK names and availability may change before developer access is enabled.

REST APIWork with Protocol objects and actions.
WebhooksReact to customer-service events.
Custom appsBring tools into service workflows.
Ecosystem

Connect the systems your service operation already trusts.

Use Protocol as the operating layer while systems of record, identity, data, commerce, and engineering remain connected.

Connected systems
View integrations
Gmail
Communication
Outlook
Communication
Slack
Communication
Microsoft Teams
Communication
WhatsApp
Communication
Salesforce
CRM
HubSpot
CRM
Shopify
Commerce
Stripe
Commerce
GitHub
Engineering
Linear
Engineering
Jira
Engineering
Snowflake
Data
Segment
Data
Zapier
Automation
Make
Automation
REST API
Developer
Webhooks
Developer
Developer FAQ

Questions about extending Protocol.

APIs, webhooks, events, and custom applications should make integrations predictable rather than create another hidden layer of service logic.

What should a custom Protocol integration define first?+

Define the source of truth, data the service workflow actually needs, permissions, event behavior, and failure handling before writing the integration. This prevents a connection from quietly creating duplicate records or ambiguous ownership between systems.

How should webhook consumers handle delivery?+

Consumers should be idempotent and prepared for retries or duplicate delivery rather than assuming every event arrives once in perfect order. The production developer documentation should be treated as the source of truth for the event and signature contract that is actually supported.

Can existing systems remain authoritative after integration?+

Yes. A useful Protocol integration can expose service-relevant context or actions while the connected CRM, commerce, engineering, or data system remains authoritative for its own records. That keeps the integration focused and reduces unnecessary duplication.

View all Protocol FAQs